"Ginny was easy and great to work with. The website she designed for my art,
was in itself, a work of art. And I've received numerous compliments about my logo!"
Most clients who call me know very little about the process of creating a website, so I give you a brief education during our initial phone call. I also ask about your expectations and discuss a budget. I’m then able to evaluate and advise you.
While many website builders, have lovely templates for websites, I’ve found that most of these templates are geared towards businesses and organizations, even photographers, but not artists. This is why I create customized websites especially for artists.
I can assist you with deciding how you want your site structured, but this is where you do most of the work. Take a look at some of my template websites and the custom-designed websites to give you some ideas of headings for your topics and art categories. And when it comes to arranging your art, you need to ask yourself if you want your pieces displayed by medium, by series, by color, or by some other grouping. This is the architectural blueprint on which all your art will be arranged or “hung.” I often tell clients to come up with an outline to help them think through the process.
Now I start to develop your website. I come up with a first draft to show you, and then there’s lots of back and forth conversations between the two of us, and multiple drafts as we hammer out the details. We decide on fonts, colors, and the factors that will make your site easy to navigate. I will also develop the site so that it is adaptable for mobile devices such as tablets, and smart phones.
Last, I connect your domain name to your site and publish the site to the web. This effort also includes ensuring that your site is "optimized" for the Web. Your site will be indexed with search engines. I will add keywords and descriptions for each page of your site so that searches can easily find your website. I also suggest that you use social media to advertise your site to your audience.
I produce custom sites that are designed for visual artists. The sites are fully editable upon completion. I also update and maintain sites.
I design email marketing to announce upcoming exhibitions and events as well as printed post-cards, business cards and fliers.
Here are some examples of custom websites that I’ve designed for clients. You may find some elements from these sites that you want to use on your website. Keep in mind, that I can’t duplicate the exact design of these sites for you, as these designs were customized for the particular client. I also have other examples, should you wish to see more of my custom work.
This client wanted to display her art in separate categories based on medium with one category for “recent art.” The site is easy to navigate because when you go to each art category, thumbnails of the art are arranged in a grid under her name, and a click on the thumbnail enlarges the piece. On her homepage, there’s a revolving continuum of her art, with quotes (“pull quotes”) from her artist’s statement under each image.
Judy is a book artist and also a writer so her website features not only her art, but four stories she wrote on books. I created a spare and minimalist design for her, including a logo at her request. I laid out her stories in one broad column, with wide margins on either side—thus continuing the minimalism with lots of white space. She also wanted her cat featured as her studio assistant, and I found that a grid design of photos of her cat worked very well. Said one viewer of her website: “I really felt that I was walking into a light filled house with modern clean lines.”
This site was created for a seller of Japanese Ceramics. The site is comprised of two sites in one. A gallery site and a shop where customers can purchase ceramics.
This client had a lot of content and different kinds of material besides images of her art. For example, there’s a “Features” section which has a mixture of information, including, visuals of: A collaborative painting project, a collaborative piece with a dancer, and visuals of articles or publications that feature her work. We wanted to make sure all this information was easy to navigate. The client also wanted a section for the “classes,” that she teaches and to advertiser her upcoming shows.
I ‘ve had 25 years experience in print design and I held the position of Art Director at Post Newsweek Tech Media, before I began a freelance career designing web sites for artists.
I saw there was a real need to help artists with their websites. You don’t just slap photos on a page: You need an overall design, which showcases the art, and a site that makes it easy for viewers to navigate and enjoy the artwork.
I love working with artists, looking at their work, and have a great affinity with them, because I’m an artist too. I often find myself in the role of curator as I assist the artist with the best solutions for presenting their work on their website.
When I’m not designing websites, I spend time in my studio creating mixed media works on canvas and paper. To visit my fine art website go to
I credit the photographs taken on this page to my photographer and husband Gregory R. Staley. Visit his website at grstaley.com.
© 2015 vpbledsoedesign.com